Pentagon partnered with long-standing clients Holden & Partners to develop a complete brand refresh.
Building on a pre-existing logo, we developed a full visual identity that reflects the firm’s ethical and human-focused approach.
Our creative direction spanned everything from interior wall art and bespoke print pieces to digital applications.
This included business stationery, branded documents, and custom designs to bring consistency and character to every part of the brand.
We also designed and developed a new website, making it easier for clients to navigate and understand what Holden & Partners stand for.
Brand Identity