The Brief: The owners of The Posh Fish & Chip Co, (formally Trawlers Fish Bar) in Llandaff wanted to transform a regular chip shop into a gourmet fish bar. A stylish rebranding was required to reflect the improved quality and standard of service that was to be introduced.
We were asked to take a simplistic, yet sophisticated approach to the project that would transform the aesthetics of the shop and help add value to the cuisine on the menu.
Our Response: By strengthening your brand, you are strengthening your business. With this in mind, we used a flat colour and minimalist style, to craft a logo that would be suitable for a wide variety of uses, including packaging, sign-age, online and advertising.
The logo utilises a contemporary typeface used in a traditional design format, adding character and individualism to the new brand while guiding the transformation of an everyday chippy into an up-market gourmet fish bar.
Brand Background: The Posh Fish & Chip Company are a gourmet fish bar that take just as much pride in their branding as they do in their cuisine. Located in Llandaff, Cardiff, they offer a wide selection of quality dishes, from traditional fish and chips to gluten free dishes.