The Brief: As an established company with over 100 years experience in their trade, Viscose didn’t want to move too far away from their original logo. However, they required a fresh, up to date identity re-brand for their services.
Our Response: We produced a clean and sharp outcome with simplistic typography and a minimal take on the original icon used in the previous logo. We kept the colour palette close to the original, and made sure that Viscose Closures were still recognised as an established company, but that they are also moving forward in the marketplace.
Brand background: Viscose Closures are the leading innovators in Caps, Closures, Shrink Sleeves and Celons, founded back in the 1890′s. With a global client base, Viscose Closures pride themselves on the vast amount of experience they posses in a wide variety of industries.