The Brief: Develop a brand identity and online presence for independent port and maritime consultancy Johanson Brown. Capture Johanson Brown’s personality, interests and skill sets within the port and maritime industry and differentiate them from the large corporate models that currently dominate the industry.
Our Response: After meeting with Johanson Brown, it was clear to see that they wanted a unique approach to win and start projects quickly within the Port and Maritime industry. Building on their reputation and worldwide experience, we took a fresh approach to promote an energetic personality while clearly stripping back all of the corporate constraints of large civil engineering organisations.
While designing we wanted to promote a personal ‘hands on’ approach to projects that cuts through red tape as well as time and cost. Careful consideration was given to retain all the professionalism and integrity that is required for such high value work.
Johanson Browns enthusiasm and work ethic was carefully woven with their life interests to become integral to their new brand identity. We made sure no stone was unturned when it came to exhibiting the professionalism and fundamental experience Johanson Brown possess in their field.
Brand Background: Johanson Brown provides independent, flexible and responsive consultancy services to the port and maritime industry. Its expertise covers every aspect of designing, planning, building and managing port facilities and container terminals around the world.
Visit the Johanson Brown website here: johansonbrown.com