The Brief: Heathfield are specialists in LED lighting and were in desperate need of a rebrand. The values and novelty that were originally associated with LED lighting have become dated and their company persona needed to reflect this progression. In order to stand out as an established expert in what has become a crowded market place Heathfield LED needed to move away from the old ‘eco’ focus and portray themselves as a forward thinking technology based LED lighting company.
Our Response: We wanted to present Heathfield with a simple fresh look that would be easily recognised, sit well within their industry, and stand the test of time. We developed a clean and modern logo that incorporates a simple LED brand marque which graphically hints at the light source. The LED marque works as part of the logo but can also be used independently to brand a wide range of design and marketing material.
Brand Background: Heathfield LED provide lighting solutions for both domestic, commercial and the public sectors. The specialise in a core range that include LED Tubes, LED Panels and LED Lamps.