Do you ever wonder… How can I use social media to tell people about my business?
When deciding to use social media platforms to generate enquiries in business, you should make sure you use the correct platform for the job.
In this blog post we will help you understand how LinkedIn can be an effective strategy to generate business enquiries, as well exposing your brand to new potential clients and connections. Bellow you will see the 4 point plan that can start to help you when building your companies online presence.
Where to start?
1. Tone of voice:
When posting about your brand online, you should take into consideration how others will read what you write. Your brand should have it’s own personality and tone of voice. This will help engage your target audience, and they will begin to show interest in what you share.
When users scroll through their time-line, you have a very narrow bracket of time to capture their attention. The best way to ensure you gain this is to use engaging imagery correctly. This can be done through using:
- Bright coloured typographic graphics
- Photographs captured in half decent lighting
- Imagery that doesn’t contain too much information (less is more).
- Memes (As long as they remain tasteful and relevant).
There’s nothing less engaging than a social media profile that has 3 years between each post. Pad out your posts wisely. If you’ve been extremely busy running your business and your social media profile is beginning to look neglected, take a minute to pop in and write a short post about how well things are going. It doesn’t have to be an essay, a flying visit will do. A busy business usually means you have plenty of exciting news to share on your success and growth.
Another option is to hire in a marketing and social media manager to handle your social media accounts. If you’ve hit that point in your business, you’ll understand the importance of your online content and how you shouldn’t just stop it when your business starts to do well.
IMPORTANT: If you are busy and have plenty of news to share, make sure your posts don’t come across as boastful. There’s a fine line between sharing relevant information that can be interesting and useful to your connections, and giving your brand a pompous and imperious personality.
Don’t get caught up in your posts and your companies personality. Understand the difference between sharing your news and your company’s. No one actually cares about how many calories you managed to consume while scoffing a Ben & Jerry’s and binge watching Netflix on the weekend. LinkedIn is not the place for that kind of stuff. A post like that is too personal and has no relevance to your company’s personality – even if your company personality is you. Keep your literature relevant and engaging.
5. Common Sense:
The final one is easy… Common Sense. If you choose what you share wisely, you should see the benefits of remaining relevant within the current digital age culture. Keep moving forward.